For me, 100% customer satisfaction is both a concern and a promise to you."
Google Analytics & Web Analytics
“Your data is the new gold. We show you how to use them correctly and create your personal tracking & web analytics concept together with you” – Marc Heiss
8/10
Companies are not using your data correctly.
1/4
Companies make decisions based on gut feelings instead of data.
23%
The company has an enterprise-wide Big Data strategy, he said. Are you one of them?
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We support you in the creation of your tracking concept
Target definition
Defining your key objectives & KPIs for maximum success.
Tracking concept
We work with you to create the ideal tracking concept for your company.
TRansparency
The completeness of your tracking concept is essential for long-term success on the Internet.
What is a tracking concept?
A tracking concept is a concept where every touchpoint of a customer / prospect is thought through.
Based on these findings, we try to make all contact opportunities of this customer measurable.
This means that every call, every email and, of course, any other data important to your business must be made transparently measurable. This step is essential and brings us closer to web analytics.
What are the requirements?
You need a web analytics tool, such as Google Analytics. It is also important that you have the possibility to collect data on all advertising channels and areas where you come into contact with a potential buyer.
Basic rule: For every euro, every minute you spend on acquiring new customers, you have to think about how to make this effort measurable. This step is essential and indispensable for successful web analytics.
Why do I need a tracking concept?
Only with a sound tracking concept are you able to get to know your customers / prospects properly. Also, the targeted collection of data is an important step to be able to optimize your performance marketing campaigns accordingly.
5 steps to a successful tracking concept
01
Identify the key touchpoints of your customers / prospects.
02
Consider whether you are already collecting data at each touchpoint, and if not, how you will manage to do so.
03
Now that you have an overview of all the important touchpoints, you need to think about what adds value to your company at these points.
Can the prospect call you, email you, or otherwise contact you? These actions must be made measurable.
04
Now you need to integrate these actions into the web analytics tool you trust. My recommendation: Google Analytics & Google Tag Manager.
05
If the data now accumulates correctly, the web analysis begins. Now you need to analyze & optimize.
