Here you will find all the information about what cookies are, how we use them on marc-heiss.com and your choices when it comes to cookies. Here you will find our Privacy Policy.

ABOUT COOKIE AND SIMILAR TECHNOLOGIES:

Cookies are small data files that allow a website to collect and store a variety of data on your desktop computer, laptop, or mobile device. Cookies help us provide important features and functionality on our websites and mobile apps, and we use them to improve your customer experience. With our permission, cookies from other companies may be placed on our websites and mobile apps. For example, we use cookies to do the following:

Improve the way our websites and mobile apps work
Cookies allow us to evaluate and improve the way our websites and mobile apps work so that we can personalize your experience and allow you to use many of the useful features. For example, cookies help us track what you buy as you move through each stage of the buying process; they help us remember your preferences, such as recent searches or the contents of your online shopping cart.

Improve the performance of our websites and mobile apps
Cookies can help us understand how our websites and mobile apps are used, for example by telling us if you get error messages when using the site, so that we can then test different designs of our website and mobile apps. Website analytics, including Google Analytics, provide information about the number of visitors to our website and mobile apps, which areas of our website and mobile apps are most popular, and whether there are trends such as a particular page being viewed mostly by people in a particular country. These cookies ultimately help us to improve your visit to our website.

Provide relevant online advertising
We use cookies to provide online advertising that we think will be of particular interest to you when visiting our websites, mobile apps, and visiting other websites. For example, these cookies help us suggest products that you have expressed interest in or products that you may like.

These cookies may collect data about your online behavior, such as your IP address, the website from which you came to ours, and information about your order history or the contents of your shopping cart.

This means that you may see our ads on our websites, mobile apps, and on other companies’ websites. You may also see ads for other companies on our websites and mobile apps.

To help us deliver only online advertising that is relevant to you, we also link data we collect through cookies on your devices’ browsers with other data we collect.

Measure the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a particular advertisement and how long ago that was. This information allows us to measure the effectiveness of our online advertising campaigns and monitor how many times you have been shown an advertisement. This way, we prevent you from being shown the same ads all the time. We also use cookies to measure the effectiveness of our marketing communications in terms of whether, for example, you have opened a marketing email that we have sent to you.

WHAT COOKIES DO WE USE

GOOGLE ANALYTICS & GOOGLE REMARKETING

Our website uses functions of the web analysis service Google Analytics, a tool of Google Inc. (“Google USA”), 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. The information about your use of this website collected by the tracking is stored on a Google server in the USA. Cookies are used for this purpose, which enables an analysis of the use of the website by your users. The information thus generated is transferred to the provider’s server and stored there. By means of so-called IP anonymization, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Thus, the location of your browser can only be assigned regionally, but not to your person.
In addition to the data collected via the standard Google Analytics implementation, the following features have been enabled: Google Display Network impression reports, DoubleClick Campaign Manager integration, and Google Analytics reports on performance by demographics and interests.
Third-party vendors, including Google, serve ads on websites on the Internet and use stored cookies to serve ads based on a user’s previous visits to that website.

The data processing is based on the legal provisions of § 96 para 3 TKG and Art 6 para 1 and lit f (legitimate interest) of the DSGVO.

Our concern in terms of the GDPR (legitimate interest) is the improvement of our offer and our web presence. Since the privacy of our users is important to us, the user data is pseudonymized. User data is retained for a period of 50 months.
Google may evaluate visitor behavior to compile reports on website activity. Other services associated with the use of the website and the Internet can also be provided to the website operator.
We have concluded a corresponding contract with the provider for order data processing.

You can prevent the collection of cookies and transmission of data to Google by downloading and installing the browser plugin available at the following link. The current link is https://tools.google.com/dlpage/gaoptout?hl=de
However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

For more information on Google Analytics and data protection, please visit https://support.google.com/analytics/answer/6004245?hl=de

HOTJAR

This website uses functions of the web service Hotjar, operated by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta. Hotjar uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a server of Hotjar and stored there. Hotjar is an analytics and feedback service designed to anonymously understand and interpret user behavior without personally identifying individual users. Website visitors are assigned a unique user ID so that Hotjar can track returning visitors without relying on personal information. Hotjar has several automatic suppression features that are applied when recording user sessions. The data is suppressed client-side in the visitor’s browser, which means that personally identifiable information never reaches the Hotjar servers and the session is kept private.
You can object to the use of Hotjar. Instructions are available at https://www.hotjar.com/legal/compliance/opt-out ago.

LinkedIn Insight Tag

Within our online offer we use the marketing functions (so-called “LinkedIn Insight Tag”) of the network LinkedIn.

Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. With the help of the LinkedIn Insight Tag, we can in particular analyze the success of our campaigns within LinkedIn or determine target groups for them based on the users’ interaction with our online offering.

If you are registered with LinkedIn, it is possible for LinkedIn to assign your interaction with our online offer to your user account. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active).

Third Party Provider Information: LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland

Further information on the subject of data protection at LinkedIn can be found at the following link: https://www.linkedin.com/legal/privacy-policy .

You can access an opt-out option at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

YOUR CHOICE WHEN IT COMES TO COOKIES

You can use your browser settings to accept or reject new cookies and delete existing cookies. You can also set your browser to notify you each time new cookies are stored on your computer or other device. More detailed information on how to manage cookies can be found on the web pages All About Cookies and Your Online Choices.

If you choose to disable some or all cookies, you may not be able to make full use of our websites or mobile apps. For example, you might not be able to add items to your cart, checkout, or take advantage of any of our products and services that otherwise require a login.

Where we show personalized advertising on other companies’ websites, the AdChoices icon is usually displayed. When you click this icon, you will be provided with special instructions on how to control their online advertising settings. More information is available on the YourAdChoices website available.

CHANGES TO THE COOKIE NOTICE

This cookie notice replaces all previous versions. We may change the notice at any time, so please check it regularly on our website(s) for any updates. If the changes are significant, we will provide a prominent notice on our website(s). In addition, we will send electronic notification of changes to our cookie notice as we deem appropriate.

Last updated: May 2018

KEY TERMS

Website analytics: Website analytics, such as Google Analytics, help us understand how visitors use our website. In doing so, we can view a number of reports on how visitors interact with our website and mobile apps. This helps us to constantly improve the website visit in the sense of the visitors.

Website analytics use so-called first-party cookies to track visitor interactions. In our case, they are used to collect information about how visitors use our website and mobile apps. We then use the information to create reports that help us improve our website.

Online advertising: Marketing messages you might see on the Internet.